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Corporate offer to boost pool numbers

By Sara StrongThe Rock County Pool Commission Tuesday gave its blessing to an offer already extended to Total Card Inc., which gives employees lower membership rates.City Administrator Greg LaFond said the reduced rates still bring in more members than before, so it’s a positive for the facility."We think that generally it will hold true that if we gain members, even at a reduced price, we’ll be better off," LaFond said.The rates will be 10 percent lower than the current corporate rate.It costs $55 per hour to keep the doors open now, and most of those costs are fixed.In other business Tuesday, the Pool Commission:
Considered remodeling the front area of the Pool and Fitness Center to move the check-in desk closer to the front doors so people see a bigger customer-service presence. Also, the vending machines that are on the north wall of the entryway bring in only $100 a month in profits. The Commission is considering removing those, and selling healthier food and beverage products from behind the counter.
Received a membership report, saying there are 913 members, compared with 840 last year.
Received results from people who didn’t renew their paid-in-full memberships this year. Most said they had reasons other than dissatisfaction with the facility for not renewing — injuries, financial or getting their own home equipment for example.Three of the respondents said they cancelled their memberships simply because they moved.Some suggested day care and more swim times would have helped them decide to join again.
Learned that staff would not close the facility for three weeks in September for cleaning as had been done in the past. The cleaning and maintenance routine will be spread over the facility so that only portions won’t be accessible to the public at a time.

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