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1922: "Self serve" grocery store opens in Luverne

Bits by Betty
Lead Summary

The following appeared in the Rock County Herald on November 10, 1922:
New Style Grocery Store to be Conducted by Otto Orloske in Soutar Block
A new grocery establishment to be known as the “Serve Yourself” grocery store, will be opened to the public tomorrow by Otto Orloske, in the new Soutar store building on Freeman Avenue. All kinds of groceries, fresh and dried fruits and flour will be handled.
This is the first establishment of a “Serve Yourself” grocery in this city, and there is every reason to believe that it will be a success. The entire stock of goods will be on display and within easy access of shoppers. The customers themselves select the supplies they want, without awaiting their turn to be served. Only one clerk or cashier will be employed, who will receive the payments and make change and act as general informant.
Mr. Orloske will continue to purchase cream and also poultry.
As a special offering on his opening day, Mr. Orloske will give away free a box of candy to the first fifty customers making a purchase amounting to $3.00 or more.
Donations to the Rock County Historical Society can be sent to the Rock County Historical Society, P.O. Box 741, Luverne, MN 56156.
Mann welcomes correspondence sent to

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